The effect of promotion strategy in the Jordanian Islamic banks on a number of customers
Year of publication: |
February 2017
|
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Authors: | Al-Sharif, Bader Mustafa ; Qwader, Amjad ; Al-Slehat, Zaher Abdel Fattah |
Published in: |
International journal of economics and finance. - Toronto, ISSN 1916-971X, ZDB-ID 2531850-0. - Vol. 9.2017, 2, p. 81-88
|
Subject: | promotion strategy | Islamic banks | Islamisches Finanzsystem | Islamic finance | Jordanien | Jordan | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Islamische Staaten | Islamic countries |
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