The effect of promotion type and benefit congruency on brand image
Teresa Montaner; José-Miguel Pina
| Year of publication: |
2008
|
|---|---|
| Authors: | Montaner, Teresa ; Pina, José-Miguel |
| Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 24.2008, 3, p. 15-28
|
| Subject: | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Verkaufsförderung | Sales promotion |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003750759