The effect of relational bonds on e-commerce use, the mediating effect of customers' online trust: evidence from Jordan
Year of publication: |
2023
|
---|---|
Authors: | Khattab, Shadi A. ; Al Shaar, Ishaq M. ; Zaid, Mohammed Khair Abu ; Qutaishat, Fadi Taher |
Published in: |
International journal of business and systems research : IJBSR. - Genève : Inderscience Enterprises, ISSN 1751-2018, ZDB-ID 2435974-9. - Vol. 17.2023, 5, p. 483-503
|
Subject: | relational bonds | e-commerce use | customers' online trust | financial bonds | social bonds | structural bonds | Electronic Commerce | E-commerce | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Anleihe | Bond | Jordanien | Jordan | Online-Handel | Online retailing | Öffentliche Anleihe | Public bond | Konsumentenverhalten | Consumer behaviour |
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