The effect of relationship marketing towards switching barrier, customer satisfaction, and customer trust on bank customers
Year of publication: |
2023
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Authors: | Hidayat, Kadarisman ; Idrus, Muhammad Ishlah |
Published in: |
Journal of innovation and entrepreneurship : JIE. - Heidelberg : SpringerOpen, ISSN 2192-5372, ZDB-ID 2679760-4. - Vol. 12.2023, Art.-No. 29, p. 1-16
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Subject: | Customer retention | Customer satisfaction | Relationship marketing | SEM (structural equation modelling) | Switching barrier | Beziehungsmarketing | Kundenzufriedenheit | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Bank | Lieferantenmanagement | Supplier relationship management |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1186/s13731-023-00270-7 [DOI] hdl:10419/290272 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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