The effect of relative thinking on firm strategy and market outcomes : a location differentiation model with endogenous transportation costs
Year of publication: |
2008
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Authors: | Azar, Ofer H. |
Published in: |
Journal of economic psychology : research in economic psychology and behavioral economics. - Amsterdam [u.a.] : Elsevier, ISSN 0167-4870, ZDB-ID 865181-4. - Vol. 29.2008, 5, p. 684-697
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Subject: | Konsumentenverhalten | Consumer behaviour | Werbepsychologie | Psychology of advertising |
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