The Effect of Response Position on Trade Magazine Readership and Usage
| Year of publication: |
1994
|
|---|---|
| Authors: | Sekely, William S. ; Blakney, Vicki L. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 34.1994, 6, p. 53-60
|