The effect of response scale type on cross-cultural construct measures: An empirical example using Hall's concept of context
Year of publication: |
2012
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Authors: | Reardon, James ; Miller, Chip |
Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 29.2012, 1 (17.2.), p. 24-54
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