The effect of response scale type on cross-culture construct measures : an empirical example using Hall's concept of context
Year of publication: |
2012
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Authors: | Reardon, James ; Miller, Chip E. |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 29.2012, 1, p. 24-53
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Subject: | Edward Twitchell Hall | Interkulturelle Beziehungen | Cross-cultural relations | Kommunikation | Communication | Messung | Measurement | Internationales Marketing | International marketing |
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