The effect of review valence and variance on product evaluations : an examination of intrinsic and extrinsic cues
Year of publication: |
June 2017
|
---|---|
Authors: | Langan, Ryan ; Besharat, Ali ; Varki, Sajeev |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 34.2017, 2, p. 414-429
|
Subject: | Verbrauchereinstellung | Consumer attitudes | Kaufentscheidung | Purchase decision | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Empirische Methode | Empirical method |
-
Domma, Peter, (2011)
-
Antecedents and consequents of consumers not adopting e-commerce
Mainardes, Emerson Wagner, (2020)
-
An integrated model for predicting consumer's intention to write online reviews
Dixit, Saumya, (2019)
- More ...
-
Besharat, Ali, (2014)
-
Besharat, Ali, (2014)
-
Keeping consumers in the red : hedonic debt prioritization within multiple debt accounts
Besharat, Ali, (2015)
- More ...