The effect of salespeople skills on selling behaviors : the moderating role of social media
Rania B. Mostafa and Tamara Kasamani
| Year of publication: |
2022
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|---|---|
| Authors: | Mostafa, Rania B. ; Kasamani, Tamara |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 28.2022, 7, p. 961-993
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| Subject: | adaptive selling | cross/up selling | selling skills | social media | Social selling | Künstliche Intelligenz | Artificial intelligence | Social Web | Social web | Verkauf | Selling | Verkaufspersonal | Salespeople | Online-Marketing | Internet marketing | Qualifikation | Occupational qualification |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2022.2054900 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013357211