The effect of service brand extensions on corporate image
Year of publication: |
2006
|
---|---|
Authors: | Pina, Jose M. ; Martinez, Eva ; de Chernatony, Leslie ; Drury, Susan |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 40.2006, 1/2, p. 174-197
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand extensions | Servicing | Corporate image | Consumer behaviour |
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