Feedback effects of brand extensions on the brand image of global brands : a comparison between Spain and Norway
Jose M. Pina; Nina M. Iversen; Eva Martinez
| Year of publication: |
2010
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|---|---|
| Authors: | Pina, Jose M. ; Iversen, Nina M. ; Martinez, Eva |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 26.2010, 9/10, p. 943-966
|
| Subject: | Markenimage | Brand image | Markentransfer | Brand extension | Interkulturelles Management | Cross-cultural management | Spanien | Spain | Norwegen | Norway |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008664013