The effect of service interaction orientation on customer satisfaction and behavioral intention : the moderating effect of dining frequency
Year of publication: |
2012
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Authors: | Liang, Rong-da ; Zhang, Jun-shu |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 24.2012, 1, p. 153-170
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Subject: | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Gastronomie | Restaurant industry | Dienstleistungsqualität | Service quality | Taiwan |
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