The effect of service quality on customer satisfaction in digital age : customer satisfaction based examination of digital CRM
Year of publication: |
2022
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Authors: | Demirel, Demokaan |
Published in: |
Journal of business economics and management. - Vilnius : VTGU Publ. House "Technika", ISSN 2029-4433, ZDB-ID 2400520-4. - Vol. 23.2022, 3, p. 507-531
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Subject: | CRM | service quality | digital services | technological capabilities | information technology | customer relationship performance | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Informationstechnik | Information technology | Digitalisierung | Digitization | Qualitätsmanagement | Quality management |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3846/jbem.2022.15328 [DOI] |
Classification: | M1 - Business Administration ; M15 - IT Management |
Source: | ECONIS - Online Catalogue of the ZBW |
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