The effect of social media communication on brand awareness and perceived quality of Indihome
Year of publication: |
2020
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Authors: | Indrawati ; Ardhana, Welly |
Published in: |
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019. - London : Routledge, ISBN 978-0-367-47722-6. - 2020, p. 57-63
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Subject: | Unternehmen | Enterprise | Kommunikation | Communication | Social Web | Social web | Markenimage | Brand image |
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