The effect of subjectivity and objectivity in online reviews : a convolutional neural network approach
Year of publication: |
2023
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Authors: | Park, Sang Kyu ; Song, Taikgun ; Sela, Aner |
Published in: |
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 33.2023, 4, p. 701-713
|
Subject: | neural network | online reviews | subjectivity | text analysis | word-of-mouth | Social Web | Social web | Neuronale Netze | Neural networks | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Internet |
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