The effect of temporal orientation on green purchase behavior : comparing U.S. and Chinese consumers
Year of publication: |
2022
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Authors: | Segev, Sigal ; Liu, Yu |
Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 34.2022, 1, p. 95-109
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Subject: | Culture | green consumption | LTO | prudence | tradition | Konsumentenverhalten | Consumer behaviour | China | USA | United States | Umweltbewusstsein | Environmental consciousness | Vergleich | Comparison |
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