The role of external reference price in pay-what-you-want pricing : an empirical investigation across product types
Fei L. Weisstein, Pilsik Choi, Peter Andersen
| Year of publication: |
2019
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|---|---|
| Authors: | Weisstein, Fei L. ; Choi, Pilsik ; Andersen, Peter |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 50.2019, p. 170-178
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| Subject: | Pay-what-you-want | External reference price | Product type | Hedonic products | Utilitarian products | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Theorie | Theory | Preis | Price |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2019.05.017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012114151