The effect of unavailable donation opportunities on donation choice
Year of publication: |
2022
|
---|---|
Authors: | Morvinski, Coby |
Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 33.2022, 1, p. 45-60
|
Subject: | Donation | Prosocial behavior | Unavailable alternative | Experiment | Fundraising | Theorie | Theory | Altruismus | Altruism | Soziales Verhalten | Social behaviour |
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