The effect of voice quality on ad efficacy
Year of publication: |
2014
|
---|---|
Authors: | Wiener, Hillary J. D. ; Chartrand, Tanya L. |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 31.2014, 7, p. 509-517
|
Subject: | Hörfunkwerbung | Radio advertising | Werbewirkung | Advertising effects | Vortragstechnik | Public speaking skills | USA | United States |
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