The effect of voluntary versus compulsory preventive behavior on consumer adaptation during COVID-19
Year of publication: |
2023
|
---|---|
Authors: | Yin, Wenyan ; Nusrat, Farhana ; Huang, Yanliu |
Published in: |
Health marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1545-0864, ZDB-ID 2068500-2. - Vol. 40.2023, 3, p. 227-247
|
Subject: | Autonomy support | consumer adaptation | consumer well-being | COVID-19 | Konsumentenverhalten | Consumer behaviour | Coronavirus |
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