The effect of web communities on consumers' initial trust in B2C e-commerce websites
Year of publication: |
2012
|
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Authors: | Brengman, Malaika ; Karimov, Farhod P. |
Published in: |
Management research review. - Bingley : Emerald, ISSN 2040-8269, ZDB-ID 2535152-7. - Vol. 35.2012, 9, p. 791-817
|
Subject: | Electronic Commerce | E-commerce | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Website | Social Web | Social web | Beziehungsmarketing | Relationship marketing |
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