THE EFFECT OF PROVOCATION IN THE FORM OF MILD EROTICA ON ATTITUDE TO THE AD AND CORPORATE IMAGE: Differences Between Cause-Related and Product-Based Advertising
| Year of publication: |
2004
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|---|---|
| Authors: | Pope, Nigel K.Ll ; Voges, Kevin E. ; Brown, Mark R. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 33.2004, 1, p. 69-82
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