The impact of comedic violence on viral advertising effectiveness
Mark R. Brown, Roop K. Bhadury, and Nigel K. Ll. Pope
| Year of publication: |
2010
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|---|---|
| Authors: | Brown, Mark R. ; Bhadury, Roop K. ; Pope, Nigel K. Ll. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 39.2010, 1, p. 49-65
|
| Subject: | Virales Marketing | Viral marketing | Humor | Gewalt | Violence | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003962671