The effect of service recovery on socially distant third-party customers : an experimental research on emotions, forgiveness, repatronage intention and WoM
Year of publication: |
2024
|
---|---|
Authors: | Çelik, Süleyman ; Tektaş, Öznur Özkan ; Kavak, Bahtışen |
Published in: |
Journal of service theory and practice. - Bingley : Emerald, ISSN 2055-6233, ZDB-ID 2807318-6. - Vol. 34.2024, 4, p. 519-542
|
Subject: | Customer forgiveness | Emotions | Service failure | Service recovery | Third-party customers | Emotion | Dienstleistungsqualität | Service quality | Beschwerdemanagement | Complaint management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Kundenservice | Customer service | Virales Marketing | Viral marketing |
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