The Effectiveness and Targeting of Television Advertising
Year of publication: |
1998
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Authors: | Shachar, Ron ; Anand, Bharat N. |
Published in: |
Journal of economics & management strategy : JEMS. - Malden, Mass. [u.a.] : Blackwell, ISSN 1058-6407, ZDB-ID 1123863x. - Vol. 7.1998, 3, p. 363-396
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