The effectiveness of casual advergames on adolescents' brand attitudes
Year of publication: |
2012
|
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Authors: | Redondo, Ignacio |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 46.2012, 11/12, p. 1671-1688
|
Subject: | Computerspiel | Video game | Product Placement | Product placement | Werbewirkung | Advertising effects | Markenimage | Brand image | Zielgruppe | Target group | Jugendliche | Youth | Spanien | Spain |
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