How does CRM technology transform into organizational performance? : a mediating role of marketing capability
Woojung Chang; Jeong Eun Park; Seoil Chaiy
| Year of publication: |
2010
|
|---|---|
| Authors: | Chang, Woojung ; Park, Jeong Eun ; Chaiy, Seoil |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 63.2010, 8, p. 849-855
|
| Subject: | Beziehungsmarketing | Relationship marketing | Technologie | Technology | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008647688