The effectiveness of nonverbal symbolic signs and metaphors in advertisements : an experimental inquiry
Eric D. DeRosia
| Year of publication: |
2008
|
|---|---|
| Authors: | DeRosia, Eric D. |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 25.2008, 3, p. 298-316
|
| Subject: | Werbepsychologie | Psychology of advertising | Werbewirkung | Advertising effects |
| Extent: | Ill., graph Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003735818