The effects of country of origin and corporate reputation on initial trust: An experimental evaluation of the perception of Polish consumers
Year of publication: |
2008
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Authors: | Michaelis, Manuel ; Woisetschläger, David M. ; Backhaus, Christof ; Ahlert, Dieter |
Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 25.2008, 4, p. 404-422
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