The effects of environmental focus and program timing on green marketing performance and the moderating role of resource commitment
Robert Glenn Richey; Carolyn F. Musgrove; Stephanie T. Gillison; Colin B. Gabler
| Year of publication: |
2014
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|---|---|
| Authors: | Richey, Robert Glenn <Jr.> ; Musgrove, Carolyn F. ; Gillison, Stephanie T. ; Gabler, Colin B. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 43.2014, 7, p. 1246-1257
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| Subject: | Green marketing | Resource commitment | Program timing | Performance | Unternehmenserfolg | Firm performance | Öko-Marketing | Umweltmanagement | Environmental management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010439564