The effects of industrial trends, diversification strategy and corporate policies on the operating performance of international tourist hotels
Year of publication: |
2012
|
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Authors: | Lou, Chen-chi ; Lee, Tian-shyug ; Wang, Yen-chen |
Published in: |
International journal of leisure and tourism marketing : IJLTM. - [Olney] : Inderscience Enterprises, ISSN 1757-5567, ZDB-ID 2512436-5. - Vol. 3.2012, 1, p. 21-39
|
Subject: | Marktsegmentierung | Market segmentation | Unternehmenspolitik | Corporate policy | Diversifikation | Diversification | Unternehmenserfolg | Firm performance | Hotellerie | Hotel industry | Internationaler Tourismus | International tourism | Taiwan |
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