The effects of a direct mail coupon on brand choice behavior
Kapil Bawa and Robert W. Shoemaker
| Year of publication: |
1987
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|---|---|
| Authors: | Bawa, Kapil |
| Other Persons: | Shoemaker, Robert W. (contributor) |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 24.1987, 4, p. 370-376
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| Subject: | Verkauf | Selling | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | 1987 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001036473