The effects of a direct mail coupon on brand choice behavior
Year of publication: |
1987
|
---|---|
Authors: | Bawa, Kapil |
Other Persons: | Shoemaker, Robert W. (contributor) |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 24.1987, 4, p. 370-376
|
Subject: | Verkauf | Selling | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | 1987 |
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