The effects of adjacent competitors and promotion on brand sales
Year of publication: |
2015
|
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Authors: | Keel, Astrid Lei ; Padgett, Daniel |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 32.2015, 1, p. 43-50
|
Subject: | Context effects | Consmer choice | Promotion | in-store merchandising | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Markenartikel | Brand | Markenführung | Brand management | Werbewirkung | Advertising effects | Marketingmanagement | Marketing management |
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