The effects of adjacent competitors and promotion on brand sales
Year of publication: |
2015
|
---|---|
Authors: | Keel, Astrid Lei ; Padgett, Daniel |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 32.2015, 1, p. 43-50
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Context effects | Consumer choice | Promotion | In-store merchandising |
-
The effects of adjacent competitors and promotion on brand sales
Keel, Astrid Lei, (2015)
-
Frederick, Shane, (2014)
-
50 years of context effects : merging the behavioral and quantitative perspectives
Evangelidis, Ioannis, (2024)
- More ...
-
The effects of adjacent competitors and promotion on brand sales
Keel, Astrid Lei, (2015)
-
Key, Thomas Martin, (2020)
-
Abernethy, Avery M., (2008)
- More ...