The role of consumer : brand experiences and relationship in contributing to brand equity for services
by Lai-cheung Leung
| Year of publication: |
April 2016
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|---|---|
| Authors: | Leung, Lai Cheung |
| Published in: |
Athens journal of business & economics : AJBE. - Athens : Business & Law Research Division and the Economics Research Unit of ATINER, ISSN 2241-794X, ZDB-ID 2851008-2. - Vol. 2.2016, 2, p. 195-215
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| Subject: | Brand equity | Brand experiences | Consumer-brand relationship | Services branding | Markenimage | Brand image | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Dienstleistungsmarketing | Services marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | hdl:11159/236 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011565319