The effects of age cues on preferences for organic food : the moderating role of message claim
Year of publication: |
2021
|
---|---|
Authors: | Septianto, Felix ; Kemper, Joya A. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 62.2021, p. 1-9
|
Subject: | Altruistic claim | Egoistic claim | Organic food | Subjective age | Bio-Lebensmittel | Konsumentenverhalten | Consumer behaviour | Altruismus | Altruism | Altersgruppe | Age group | Produktinformation | Product information |
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