Do customers who conduct online research also post online review? : a model of the relationship between online research and review posting behavior
Girish N. Punj
| Year of publication: |
2013
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|---|---|
| Authors: | Punj, Girish N. |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 24.2013, 1, p. 96-108
|
| Subject: | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009723159