The effects of background music on consumer responses in a high-end supermarket
Year of publication: |
2007
|
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Authors: | Vida, Irena ; Obadia, Claude ; Kunz, Michelle |
Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 17.2007, 5, p. 469-482
|
Subject: | Lebensmitteleinzelhandel | Food retailing | Handelsmanagement | Retail management | Musik | Music | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation |
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