The effects of brand loyalty on competitive price promotional strategies
Year of publication: |
1990
|
---|---|
Authors: | Raju, Jagmohan Singh |
Other Persons: | Srinivasan, V. (contributor) ; Lal, Rajiv (contributor) |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 36.1990, 3, p. 276-304
|
Subject: | Preismanagement | Pricing strategy | Markenartikel | Brand | Spieltheorie | Game theory | Theorie der Unternehmung | Theory of the firm | Theorie | Theory |
-
Pricing strategies in a dynamic duopoly : a differential game model
Chintagunta, Pradeep K., (1996)
-
Breeding competitive strategies
Midgley, David F., (1997)
-
Branding decisions for retailers' private labels
Amrouche, Nawel, (2014)
- More ...
-
The Effects of Brand Loyalty on Competitive Price Promotional Strategies
Raju, Jagmohan S., (1990)
-
Lal, Rajiv, (1993)
-
Lal, Rajiv, (1993)
- More ...