The effects of brand name suggestiveness on advertising recall
Year of publication: |
2009
|
---|---|
Authors: | Keller, Kevin Lane ; Heckler, Susan E. ; Houston, Michael J. |
Published in: |
Measuring and managing brands. - London [u.a.] : Routledge. - 2009, p. 231-250
|
Subject: | Markenführung | Brand management | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | USA | United States |
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