The effects of chatbots’ attributes on customer relationships with brands : PLS-SEM and importance–performance map analysis
Year of publication: |
2023
|
---|---|
Authors: | Magno, Francesca ; Dossena, Giovanna |
Published in: |
The TQM journal : the international review of organizational improvement. - Bradford : Emerald Group Publ., ISSN 1754-274X, ZDB-ID 2420151-0. - Vol. 35.2023, 5, p. 1156-1169
|
Subject: | Chatbots | Consumer-brand interaction | Customer satisfaction | E-service agents | New technologies | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Electronic Commerce | E-commerce |
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