The Effects of Consumers' Belief regarding Internet Rumors on Purchasese Intention from Different Spreading Channels
Year of publication: |
2016
|
---|---|
Authors: | Yang, Hui-Ling |
Other Persons: | Wu, Wei-Pang (contributor) |
Publisher: |
[2016]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Internet | Electronic Commerce | E-commerce | Vertriebsweg | Distribution channel |
Extent: | 1 Online-Ressource (8 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: International Journal of Information Systems, Management Research & Development (IJISMRD), Vol. 6, Issue 1, 1-8, Jun 2016 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 30, 2016 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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