The effects of consumers' price expectations on sellers' dynamic pricing strategies
Year of publication: |
2011
|
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Authors: | Hong, Yuan ; Han, Song |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 48.2011, 1, p. 48-61
|
Subject: | Preismanagement | Pricing strategy | Nash-Gleichgewicht | Nash equilibrium | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research |
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