The effects of corporate brand symbolism on consumer satisfaction and loyalty
Year of publication: |
2016
|
---|---|
Authors: | Anisimova, Tatiana |
Published in: |
Asia Pacific Journal of Marketing and Logistics. - Emerald Group Publishing Limited, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 28.2016, 3, p. 481-498
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Australia | Brand management | Consumer loyalty | Consumer satisfaction | Brand symbolism | Car brands |
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