The effects of corporate social responsibility on brand equity and firm performance
David Han-Min Wang; Pei-Hua Chen; Hui-Kuang Tiffany Yu; Chih-Yi Hsiao
| Year of publication: |
2015
|
|---|---|
| Authors: | Wang, Hanmin ; Chen, Pei-Hua ; Yu, Tiffany Hui-Kuang ; Hsiao, Chih-Yi |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 11, p. 2232-2236
|
| Subject: | Destination personality | Brand equity | Corporate social responsibility | Quantile regression | Structural equation modeling | Corporate Social Responsibility | Markenimage | Brand image | Unternehmenserfolg | Firm performance | Strukturgleichungsmodell | Structural equation model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011389301