The effects of cost leadership strategy and product differentiation strategy on the performance of firms
Year of publication: |
2012
|
---|---|
Authors: | Valipour, Hashem ; Birjandi, Hamid ; Honarbakhsh, Samira |
Subject: | Unternehmenserfolg | Firm performance | Produktdifferenzierung | Product differentiation | Führungsstil | Leadership style | USA | United States | Strategisches Management | Strategic management |
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