The Effects of Cost Leadership Strategy and Product Differentiation Strategy on the Performance of Firms
Year of publication: |
2012
|
---|---|
Authors: | Valipour, Hashem ; Birjandi, Hamid ; Honarbakhsh, Samira |
Published in: |
Journal of Asian Business Strategy. - Asian Economic and Social Society. - Vol. 2.2012, 1, p. 14-23
|
Publisher: |
Asian Economic and Social Society |
Subject: | Cost leadership strategy | product differentiation strategy | financial leverage | performance |
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