The influence of brand schematicity on the importance of product cues : self-purchasing versus gift-giving situations
Year of publication: |
2017
|
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Authors: | Carsana, Laurence ; Jolibert, Alain |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 34.2017, 3, p. 255-267
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Subject: | Quality | Consumer behaviour | Brand | Konsumentenverhalten | Markenführung | Brand management | Markenimage | Brand image | Produktqualität | Product quality | Markenartikel |
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