The effects of facial attractiveness and gender on customer evaluations during a Web-video sales encounter
Rod McColl and Yann Truong
| Year of publication: |
2013
|
|---|---|
| Authors: | McColl, Rod ; Truong, Yann |
| Published in: |
The journal of personal selling & sales management : JPSSM. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0885-3134, ZDB-ID 901152-3. - Vol. 33.2013, 1, p. 117-128
|
| Subject: | Kundenservice | Customer service | Internet | Beziehungsmarketing | Relationship marketing | Verkaufspersonal | Salespeople | Beschwerdemanagement | Complaint management | Kundenzufriedenheit | Customer satisfaction | Geschlecht | Gender | Experiment | Frankreich | France |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009716745